Levant

New Releases

Article

Small Data

by Lindstrom, Martin

Price

$ 25.99

Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product. Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior.

Business: St. Martin's Press, Hardcover, ISBN 9781250080684